about Us

Guided by Heart, Driven by Experience

Your Legacy is Our Commitment.

Simplifying the most important conversation you will ever have, with clarity and compassion.

Trust Path was created with a single, heartfelt intention: to be a steady guide for families navigating the essential process of pre-planning a funeral. We are here to make this topic easy to talk about, providing expert guidance at every step.

For us, planning ahead is not just about logistics; it is an enduring act of love and responsibility. It is the ultimate gift of peace of mind to your family, ensuring your wishes are honored and their hardest day is just a little bit easier

Meet Our Team

Decades of Dedicated Service.

Our foundation is built on deep-rooted experience in the funeral profession, combining on-the-ground sales leadership with strategic operational excellence

John Acevedo

Co-Founder

With over 25 years of proven success in pre-need funeral sales, John is a powerhouse of sales leadership and bicultural connection. Having led multicultural sales teams at major industry players like SCI and Stewart Enterprises, he brings an unparalleled depth of market knowledge. As a bilingual expert, John is instrumental in strengthening our reach and amplifying our positive impact within the Hispanic community.

America Osorio

Co-Founder

With 8+ years dedicated to the funeral profession, America is the strategic force behind our operations. Specializing in data analysis, marketing strategy, and complex operations, she ensures every campaign is executed with precision. America’s focus is on driving efficient, sustainable growth across all our clients' accounts, making sure that your experience with Trust Path is seamless and result-oriented.

Our Heredity & The Trust Path Advantage

Trust Path is a proud agency within The Whitt Group (TWG), a premier pre-need marketing group co-founded by industry veterans Mindi and Jeff Whitt.

TWG was founded in 2021 by Mindi and Jeff Whitt, who bring over 30 years of combined experience in the funeral profession. Their legacy is built on training and building wildly successful pre-need teams for both large corporations and independently-owned funeral homes across the nation.

Jeff & Mindi Whitt

TWG

Through our connection to TWG, Trust Path has access to a rapidly growing, national network and exclusive partnerships with the most respected independently-owned funeral homes. Our shared goal is to help funeral homes increase market share, strengthen their brand, and grow their business with customized marketing strategies that offer more control and flexibility.

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Simplifying pre-planning. Ensuring peace of mind.

  • Phone: (813) 486-2574

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